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Richardson's Candy Kitchen, Deerfield                                                February 2021



Dear MOTT Partners, 
 

希望你一切都好,并找到享受的方法 our beautiful Commonwealth this winter. We are always looking for 独特的机会与伟德直营的旅游伙伴分享和希望 你会继续接触你心中令人兴奋的事情 region.  
 
Our statewide campaign, My Local MA, is going strong 新的旅游和旅游业复苏基金正在扩大这一规模 旨在通过营销促进旅游业复苏的计划. We 已经有了巨大的兴趣和兴奋的合作 以及伟德直营在整个州看到的合作关系. See details below.

健康和安全仍然是伟德直营最关心的问题 抗击疫情,努力实现恢复和重新开放 months ahead. 感谢您一直以来对伟德直营的承诺 也感谢你在这艰难时期的乐观态度. Please 如果伟德直营能帮上忙,请随时伟德直营.


Sincerely,

Keiko Matsudo Orrall
Executive Director

 

 

Massachusetts Reopening News

 

 

My Local MA




My Local MA Campaign on Instagram 
Have you heard? Visit MA Instagram将于2021年本地化. 在接下来的几个月里,你会看到Instagram上的帖子和故事 与支持小企业和My Local MA有关 campaign. Follow along at @VisitMA to stay in the know. Tag 你的帖子#mylocalMA有机会被推荐到 Instagram page. 你可以在网站上找到更多的信息和资源 Lovemylocalma.com. And please, don't forget to #MaskupMA!

 

 

Industry News

Travel and Tourism Recovery Grants 
旅游和旅游业恢复补助金计划是一个新的 支持My Local MA活动的营销努力,加强 旅游业复苏,并有增加非居民的潜力 visitation. 它通过旅游局获得了100万美元的资助 Trust Fund. 这项竞争性资助将于1月22日开始, 2021年,申请截止2021年2月12日. Awards will be announced in March.

任何公共的,非盈利的机构,501(c) 3,501 (c)6,已经在 至少连续两年在马萨诸塞州运营 2019年1月,符合其他资格标准的方可申请. All 项目必须属于以下项目类型之一:营销 content development; website development; branding development; visitor/consumer outreach; digital advertising; language translations; posters; banners; signage; billboards; photography; and B-roll video footage. For more information and to apply, click here. 
 
Community One Stop for Growth 
EOHED最近推出了“社区一站式发展”计划 程序,一个单一的应用程序门户,允许市政当局, 公共实体,社区非营利组织和私人公司 通过一次申请访问10个不同的资助项目. Details here. 
 
Barbara Erickson, R.I.P. 
旅游和旅游界向 保留地理事会主席的家人、朋友和工作人员 & 首席执行官芭芭拉·埃里克森于今年1月去世. Barbara was 一个远见卓识的领导者,他对开放空间的奉献 马萨诸塞州将被伟德直营的后代所珍视. Details here.

 

 

MOTT Opportunities

Media Outreach 
交通部正在准备三月庆祝活动的媒体宣传,例如 女性历史月和爱尔兰传统月,以及持续的冬天 and spring activities. Please contact Michael Quinlin to share ideas or to get more details. 
 
Made in Massachusetts 
“马萨诸塞州制造”这个短语指的是一个强大的当地品牌 这体现了品质,独特性,受欢迎度, iconic status. 你有生产的产品或公司吗 Massachusetts?  如果是这样,请发送给伟德直营详细信息,伟德直营可以  在伟德直营的营销材料中向居民和游客推广 alike. Please send your submissions to Phyllis M. Cahaly
 
Call for Photography 
MOTT一直在寻找全年令人惊叹的旅游 在伟德直营的社交网站上分享马萨诸塞州的照片. If you 想提交一些你最喜欢的版税和版权 free images, please send to Phyllis M. Cahaly for consideration. 请包括照片的名字,地点 (city/town) and the photography credit. 
 
List Your Business on VisitMA.com 
VisitMA.com has a business 伟德直营正在扩展数据库,作为My Local MA的一部分 campaign.  It is easy to be part of VisitMA.com: just go to http://business.kokansynthetics.com/, 你可以在哪里注册成为一个新企业,或者更新你的信息 如果你已经在网站上注册了. Please contact our Web Manager with any questions.  
 
50 Great Things to do Under $50 
MOTT目前正在接受MOTT的上市 ’50 Under $50’  March/April & May/June editions.  Here’s the criteria: the offer must be under $50 (so up to $49.99, tax included) and cover BOTH: 1.) admission for two adults and 2.) admission for two adults with two children age 12 and under. Please send your submissions for consideration to Phyllis M. Cahaly

Regional Tourism Council Bulletin



RTC二月号的月报可于 read here.   
 

 

 

MA Film Office

马萨诸塞州的格洛斯特是一部新电影的取景地 CODA, 由剑桥电影导演Siân Herder执导.  The 上周,这部电影在圣丹斯电影节上首次亮相 以创纪录的2500万美元获得了全球版权. Details here.
 
Film Festivals
 
Beginning February 2:
The Boston Globe Black History Month Film
 
February 10 – 15:
Boston Sci-Fi Film Festival
 
February 17 – April 7:
Massachusetts Multicultural Film Festival
 
February 27:
Five Colleges Film Festival
 
马萨诸塞州这个月的电影节日程表 throughout the year, visit MAfilm.org/.

 

 

By the Numbers


Massachusetts Lodging Results: CYs 2020 v. 2019 through December 

  • The Lodging Industry in Massachusetts 与2019年相比,2020年的CY开局大幅上涨.  然而,紧随其后的是由 COVID-19 Pandemic.
  • 客房销售和客房收入都有所增加 相比之下,2020年1月和2月下降了近8% two months in 2019.
  • In MA, the COVID-19 Pandemic led to a 2020年4月和5月的客房销售量下降了近80%, compared to same months in 2019.
  • 在夏季的几个月里,MA住宿 行业月度同比开始下降 improve. 
  • In December 2020, the Lodging Industry 客房销售和客房收入在12月有所下降 2019, were 51% and 67% respectively.
  • 客房收入大幅下降 是因为房价下降了32%,降至97美元.41 in December 2020 from $143.06 in December 2019.





Mass, U.S.和东北州住宿结果:CYs 2020 v. 2019 

  • Lodging industry losses across the U.S. for 2020 v. 2019 totaled over $83 Billion (49.4%).
  • In Massachusetts, losses totaled $2.7 Billion, a 65.5% decline.
  • 在新英格兰的其他州, losses totaled $1.6 Billion, a 46.6% decline. 
  • In New Jersey, losses totaled $1.6 Billion, a 49.6% decline.
  • In New York, losses totaled $9.1 Billion, a 68.2% decline.
  • In Pennsylvania, losses totaled $2.2 Billion, a 52.4% decline.
  • The higher percentage losses occurred in states (MA & 纽约)是房间最集中的地方 Revenue comes from Urban Areas.
  • In MA & NY, between 60% and 70% of the (州)客房收入起源于大波士顿和新 York City areas respectively.

 

 

MOTT Contacts

MA旅游办公室的工作人员正在远程工作. Please see contact information:
 
John Alzapiedi, Web Manager, john.alzapiedi@mass.gov

Phyllis Cahaly, Director of Partnership Marketing, phyllis.cahaly@mass.gov

Tony D’Agostino, Research Director, tony.dagostino@mass.gov

Daniela De Caro-Heavey, Special Projects Manager, daniela.decaro@mass.gov

Keiko Matsudo Orrall, Executive Director, keiko.m.orrall@mass.gov

Michael Quinlin,联邦市场推广办公室主任, michael.quinlin@mass.gov

Maria Speridakos, Director of International PR, maria.speridakos@mass.gov

Marc Zappulla, Grants Coordinator, marc.zappulla@mass.gov

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您收到这封邮件是因为您在伟德直营的行业中名列前茅 数据库,伟德直营想让你随时了解伟德直营的机构.

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Massachusetts Office of Travel & Tourism

136 Blackstone St.

5th Floor

Boston, Massachusetts 02109