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Richardson's
Candy Kitchen, Deerfield
February 2021
Dear MOTT Partners,
希望你一切都好，并找到享受的方法
our beautiful Commonwealth this winter. We are always looking for
独特的机会与伟德直营的旅游伙伴分享和希望
你会继续接触你心中令人兴奋的事情
region.
Our statewide campaign, My Local MA, is going strong
新的旅游和旅游业复苏基金正在扩大这一规模
旨在通过营销促进旅游业复苏的计划. We
已经有了巨大的兴趣和兴奋的合作
以及伟德直营在整个州看到的合作关系. See details
below.
健康和安全仍然是伟德直营最关心的问题
抗击疫情，努力实现恢复和重新开放
months ahead. 感谢您一直以来对伟德直营的承诺
也感谢你在这艰难时期的乐观态度. Please
如果伟德直营能帮上忙，请随时伟德直营.
Sincerely,
Keiko Matsudo Orrall
Executive Director
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Massachusetts
Reopening News
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My
Local MA
My
Local MA Campaign on Instagram
Have you heard? Visit MA Instagram将于2021年本地化.
在接下来的几个月里，你会看到Instagram上的帖子和故事
与支持小企业和My Local MA有关
campaign. Follow along at @VisitMA to stay in the know. Tag
你的帖子#mylocalMA有机会被推荐到
Instagram page. 你可以在网站上找到更多的信息和资源 Lovemylocalma.com. And please,
don't forget to #MaskupMA!
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Industry
News
Travel
and Tourism Recovery Grants
旅游和旅游业恢复补助金计划是一个新的
支持My Local MA活动的营销努力，加强
旅游业复苏，并有增加非居民的潜力
visitation. 它通过旅游局获得了100万美元的资助
Trust Fund. 这项竞争性资助将于1月22日开始，
2021年，申请截止2021年2月12日. Awards will be
announced in March.
任何公共的，非盈利的机构，501(c) 3,501 (c)6，已经在
至少连续两年在马萨诸塞州运营
2019年1月，符合其他资格标准的方可申请. All
项目必须属于以下项目类型之一:营销
content development; website development; branding development;
visitor/consumer outreach; digital advertising; language
translations; posters; banners; signage; billboards; photography;
and B-roll video footage. For more information and to apply, click here.
Community
One Stop for Growth
EOHED最近推出了“社区一站式发展”计划
程序，一个单一的应用程序门户，允许市政当局，
公共实体，社区非营利组织和私人公司
通过一次申请访问10个不同的资助项目. Details here.
Barbara
Erickson, R.I.P.
旅游和旅游界向
保留地理事会主席的家人、朋友和工作人员
& 首席执行官芭芭拉·埃里克森于今年1月去世. Barbara was
一个远见卓识的领导者，他对开放空间的奉献
马萨诸塞州将被伟德直营的后代所珍视. Details here.
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MOTT
Opportunities
Media
Outreach
交通部正在准备三月庆祝活动的媒体宣传，例如
女性历史月和爱尔兰传统月，以及持续的冬天
and spring activities. Please contact Michael
Quinlin to share ideas or to get more details.
Made in
Massachusetts
“马萨诸塞州制造”这个短语指的是一个强大的当地品牌
这体现了品质，独特性，受欢迎度，
iconic status. 你有生产的产品或公司吗
Massachusetts? 如果是这样，请发送给伟德直营详细信息，伟德直营可以
在伟德直营的营销材料中向居民和游客推广
alike. Please send your submissions to Phyllis
M. Cahaly.
Call
for Photography
MOTT一直在寻找全年令人惊叹的旅游
在伟德直营的社交网站上分享马萨诸塞州的照片. If you
想提交一些你最喜欢的版税和版权
free images, please send to Phyllis M. Cahaly for
consideration. 请包括照片的名字，地点
(city/town) and the photography credit.
List
Your Business on VisitMA.com
VisitMA.com has a business
伟德直营正在扩展数据库，作为My Local MA的一部分
campaign. It is easy to be part of VisitMA.com: just go to http://business.kokansynthetics.com/,
你可以在哪里注册成为一个新企业，或者更新你的信息
如果你已经在网站上注册了. Please contact our Web Manager with any
questions.
50
Great Things to do Under $50
MOTT目前正在接受MOTT的上市 ’50 Under $50’ March/April
& May/June editions. Here’s the criteria: the offer must
be under $50 (so up to $49.99, tax included) and cover BOTH:
1.) admission for two adults and 2.) admission for two adults with
two children age 12 and under. Please send your submissions for
consideration to Phyllis M. Cahaly.
Regional
Tourism Council Bulletin
RTC二月号的月报可于 read here.
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By the
Numbers
Massachusetts
Lodging Results: CYs 2020 v. 2019 through December
- The Lodging Industry in Massachusetts
与2019年相比，2020年的CY开局大幅上涨.
然而，紧随其后的是由
COVID-19 Pandemic.
- 客房销售和客房收入都有所增加
相比之下，2020年1月和2月下降了近8%
two months in 2019.
- In MA, the COVID-19 Pandemic led to a
2020年4月和5月的客房销售量下降了近80%，
compared to same months in 2019.
- 在夏季的几个月里，MA住宿
行业月度同比开始下降
improve.
- In December 2020, the Lodging Industry
客房销售和客房收入在12月有所下降
2019, were 51% and 67% respectively.
- 客房收入大幅下降
是因为房价下降了32%，降至97美元.41 in December
2020 from $143.06 in December 2019.
Mass,
U.S.和东北州住宿结果:CYs 2020 v. 2019
- Lodging industry losses across the U.S. for
2020 v. 2019 totaled over $83 Billion (49.4%).
- In Massachusetts, losses totaled $2.7
Billion, a 65.5% decline.
- 在新英格兰的其他州，
losses totaled $1.6 Billion, a 46.6% decline.
- In New Jersey, losses totaled $1.6 Billion,
a 49.6% decline.
- In New York, losses totaled $9.1 Billion, a
68.2% decline.
- In Pennsylvania, losses totaled $2.2
Billion, a 52.4% decline.
- The higher percentage losses occurred in
states (MA & 纽约)是房间最集中的地方
Revenue comes from Urban Areas.
- In MA & NY, between 60% and 70% of the
(州)客房收入起源于大波士顿和新
York City areas respectively.
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MOTT
Contacts
MA旅游办公室的工作人员正在远程工作.
Please see contact information:
John
Alzapiedi, Web Manager, john.alzapiedi@mass.gov
Phyllis
Cahaly, Director of Partnership Marketing, phyllis.cahaly@mass.gov
Tony
D’Agostino, Research Director, tony.dagostino@mass.gov
Daniela De
Caro-Heavey, Special Projects Manager, daniela.decaro@mass.gov
Keiko
Matsudo Orrall, Executive Director, keiko.m.orrall@mass.gov
Michael
Quinlin，联邦市场推广办公室主任， michael.quinlin@mass.gov
Maria
Speridakos, Director of International PR, maria.speridakos@mass.gov
Marc
Zappulla, Grants Coordinator, marc.zappulla@mass.gov
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